There is a mesh of websites that work together with the purpose of increasing visibility of any item on the internet, does not matter what it is; author, company, product, service etc.
We keep the original content in only one website and create links to it on all other websites we have in this mesh and o n main social media platforms.
Nothing is moving ahead properly without paid advertising so we randomly advertise items from this mesh.
As a publishing platform the OLALA Directory is in between a clastic websites and a social media platform.
Our target was to take the good part from both of them:
- There is no administrative area with complex menus. To create and publish the user just hit a [Create Article] button
- Many features which does not exist on social media platforms are at user fingers extremely easy to use (most relevant is the SEO)
All over we took the 'admin area content" from WP website, made it as simple as possible and brought it into user area (what user see when they browse a website - the front end) 